In the last two years, tablet shipments have witnessed an impressive growth, especially in Q4 2020, the global epidemic. However, the demand Tablets Q4 began to show a decline in 2021, which continued in Q1 2022. Overall tablet shipments fell 3.9% year-on-year in Q1 2022, total shipments 38.4 million units, according to a recent IDC report.
The report suggested that the decline in shipments was due to lower demand for tablets because users were holding on to their old purchases. In the first quarter of 2021, a total of 52.2 million units were shipped, according to IDC. According to the report, demand is still higher than the pre-epidemic level, but growth appears to be slowing, which could be seen as an indication that the market is returning to normal.
However, despite the recession, smartphone makers are not shying away from entering the tablet market.
“While the tablet market is certainly on a downward trend globally due to low demand in the mature market, it is interesting to see emerging markets, especially smartphone vendors such as Realme, OPPO, Xiaomi and many more. Says Naturaj, Senior Research Analyst, IDC.
Apples With market dominance continuing IPad Since it has gained about 31.5% of the market share. However, Apple the Cupertino giant lost 4.23 percent of total shipments in the last quarter. During its quarterly results call, Apple revealed that revenue from the iPad also fell 2.2% from the previous quarter. The Cupertino giant shipped 12.1 million units of the iPad in Q1 2021, while it recorded shipments of 7.8 million units in Q1 2022.
Similarly, Natraj added, “Although their size is not significant enough to move the market so far, the high demand for tablets in the emerging market since the onset of the epidemic has led these vendors to take advantage of their existing channels. Presence to build an ecosystem where consumers own multiple products of the same brand, just like Apple. ”
Samsung It ranks second with 21 percent market share, followed by Kindle maker Amazon with 9.6 percent market share. Meanwhile, Samsung and Amazon shipped 8.1 million and 3.7 million units, respectively.
Lenovo Shipments to 3 million units came in fourth with the biggest hits, falling 25.9 percent year-over-year. Huawei shipped 2.2 million units in the last quarter, down 17.2 percent. At the same time, other manufacturers shipped a total of 9.2 million units in Q1 2022 for a 24.1 percent market share.