YouTube Shorts is a rival to Google’s TikTok and Instagram Reels. Launched in September 2020, the short-form video format allows creators and artists to create videos of 15 seconds or less.
What is the USP of YouTube Shorts?
YouTube Shorts is created directly in the YouTube app. With Shorts, YouTube’s goal is to make it easy to create and upload videos from one’s smartphone. And those who come to YouTube can find shorts integrated into the YouTube experience, with specific destinations only for short videos.
YouTube has basic creation tools, such as a multi-segment camera for stringing multiple video clips together for 15 or 60 seconds (optional for both), the ability to record music from a large library of songs, speed control and much more.
Gives shorts makers the ability to add text, captions to videos; Record up to 60 seconds, or remix audio samples from other shorts to their own creations. Claimed to be an exclusive feature, it allows producers to remix audio from video across YouTube. This means people can give their own creative spin to the content of their choice and help it find a new audience.
YouTube is also working to deeply integrate Shorts with the experience. For example, if you listen to a song snippet on Shorts, you can easily find the whole song, watch a music video, or learn more about the artist — everything on YouTube. And it works both ways, since a Create button has been added directly to the watch page, so anyone can create their own shorts with that audio.
How to create YouTube Shorts
Creating a short with YouTube’s short-form video creation tools lets you record one or more clips that add up to 60 seconds. When recording shorts with the camera, use the progress bar at the top of your screen to see how many segments you’ve recorded and the length of each.
To make your shorts longer than 15 seconds, tap 15 on the record button to record up to 60 seconds (60). Please note that recording of music or other videos from the YouTube library with the original audio is limited to 15 seconds. Once you’ve recorded, you can tap Next to add details to your video. From this screen, add a title (up to 100 characters), and choose settings, such as video privacy.
You can select the audience, e.g. “Yes, it’s for kids” or “No, it’s not for kids”
And, then tap Upload to reveal your shorts.
Tips for making shorts and what not to miss
* Add music or other audio: Music and lyrics found in the library are free to use, but only for personal, non-commercial use, unless you have a valid license.
* Adjust recording speed: Tap to increase speed or slow down recording.
* Record with a timer: Set the countdown to hands-free recording and choose when to stop recording automatically.
* Apply Filters: Choose from a selection of filters. You can add different filters to each section as you record, or you can apply them to the edit screen after recording.
* Align frames: Line up your next clip using a transparent overlay of the last frame you captured.
* Add text: Put multiple messages in your video and change the color, style and alignment of the screen.
* Adjust the timeline: You can use the timeline for more control when text is displayed on your shorts. Drag the start and stop points of a text clip to control when the text in your shorts will appear and when it will disappear. Use this feature to trigger different messages at different times in your video. To rearrange text clips, tap and hold them Move clips from top to bottom to control the sequence from front to back as your text is shown.
* Green screen is another way to remix with shorts. This allows producers to use any qualified VOD or short to 60 second video segment as the background for their original short video.