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What3words?
People at What3words say they have divided the world into 3-meter squares and given each square a unique combination of three words. In New Delhi, for example, the Presidential Palace has become “chaos towers. Indicted”. Well, that sounds a little weird, doesn’t it? Or take the Gateway of India in Mumbai which becomes “Holiday.Surprise.Design”. These three unique words can be shared with others via WhatsApp, Facebook, Twitter, Email or you can just copy and share the words.
How do What3words work?
Simply put, What3words is a digital geocoding system. What3words not only uses addresses but also complete locations that are marked in three by three meter squares and assign three unique words to it – hence the name What3words. What3words uses a satellite map for users to make it easier to use and understand. It’s not a competitor to Google Maps because it won’t help you Navigation To a specific address. You can use coordinates – or the three words that make it up – and share it with others who can use Google Maps, Apple Maps or even Uber Maps to find the exact location.
What’s the use of it if it’s not a navigation app or like Google Maps?
The concept behind What3words seems to be closer to location and not navigation. This has created a unique location system for different locations around the world. What happens on Google Maps is that many times you don’t get the exact location of a particular address. What3words changes this – especially in rural areas where signboards or unmapped areas can be difficult to locate. If you search for popular addresses, Google Maps will give you a more or less precise location, but if you want to find the exact location inside a park, it may not. If you live in Lodhi Garden, Google will tell you where Lodhi Garden is. But What3words can tell you exactly where you are inside Lodhi Garden. Or if you live in a large condominium with multiple gates to enter and exit and you want to serve food. With Google Maps, you’ll be able to share the location of the condominium, but not at which gate you want the delivery person to come. What3words can change this and identify the exact location by sharing only 3 words. The service, or app, can also be used in an emergency if someone gets lost in a remote area or national park.
What is the use of public case of What3words?
While for most people, it may not work on a daily basis, its use can be helpful for many businesses. Take Domino’s. What3words has been added to Domino’s Pizza Global Online Ordering (GOLO) platform, which is used by international franchisees to place orders online. Using a what3words address means the customer can be delivered to the right location; Be it the front door, the side entrance or the garden gate. It works both ways – beneficial for the customer as well as the delivery executive. For customers, food arrives faster, delivery ETA is more reliable and there is no need to answer calls from lost drivers to provide additional directions. For pizza delivery experts, delivery is smooth and less stressful: no need to drive on the road for the right location.
BVG India, an integrated service organization, uses What3words with Maharashtra Government Emergency Medical Ambulance Service MEMS Dial 108. What3words is also used in Tata Motors and Mercedes Benz cars in India.
Where to find What3words
What3words can be accessed for free through an app on iOS and Android and its online maps. The technology is available in 50 languages, including 12 South Asian languages: Hindi, Marathi, Tamil, Telugu, Bengali, Kannada, Nepali, Urdu, Gujarati, Malayalam, Punjabi and Oriya. The technology benefits users in addition to mobile apps – call handlers can share an SMS with a link to what3words.com, so that the caller can recite the corresponding what3words address displayed to indicate their exact 3m x 3m location.
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