Revamp introduces design changes that the company says will enable seamless navigation across a wide range of products and services and make the Flipkart mobile app experience intuitive for its customers. Design changes are said to be based on user design principles surrounding uniformity, predictability, ease of use and creating a man-first app design.
All that changed and new
Flipkart has placed special emphasis on redesign in the grocery category. The updated app has a separate and more visible tab for grocery shopping. Flipkart says it is designed to help new customers who are exploring online grocery shopping for the first time. E-Taylor has expanded its grocery availability to 1,800 cities across the country.
* Grocery tab above: The Grocery tab at the top of the homepage is designed to enable quick access to this service. This new grocery tab will be visible to users in 10,000 pin codes that can be served in 1,800 cities Flipkart Grocers.
* Button integration on: The app will allow users to switch between purchases via the homepage, browse different categories, view notifications and past orders, and finish their purchases on the cart, all in the following navigation.
* The “Discovery” menu at the bottom of the search bar now has features like Supercoin, Store, Flipkart Feed, Offer Zone and many more.
* The top hamburger menu has been removed. The bottom bar has been modified with icons for ‘Home’, ‘Notification’ and ‘Cart’.
* My orders are now placed under my account in the navigation below.
When the new app design is being launched
The new app design will go live on Android devices and roll out to Apple iOS next month.
Over the past year, Flipkart has launched several new segments, and had the opportunity to reduce the consumer experience gap by simplifying navigation and improving design for a simpler experience. About six variations of the navigation design A / B were tested over thousands of clients over a period of two months and qualitative insights were also gathered through user-research, which helped create a man-first app design.