India smartphone shipments reportedly decline in first quarter of 2022, Xiaomi continues to lead

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According to International Data Corporation (IDC) Global Quarterly Mobile Phone Tracker, India Run the smartphone Rejected for the third quarter in a row, shipping 37 million smartphone units in the first quarter of 2022, down 5% YoY. The beginning of the year was relatively slow compared to 1Q21 due to the effects of the third wave of Covid, especially the tight supply for low-priced parts, and rising consumer prices due to rising inflation.
Upasana Joshi, Research Manager, IDC India Client Devices, said, “1Q22 had 5G for 31% shipments, including ASP of US $ 375. IDC estimates that shipments over US $ 300 will be fully 5G by the end of 2022.”
According to the report, the epidemic-induced uptrend in Iteller shares has declined marginally to 49% in 1Q22 over the past two years, but with a 7% YoY increase in shipments. This increase comes from multiple sales events, such as Republic Day, Valentine’s Day, etc., combined with online exclusive offers. Offline channel shipments decreased 13% YoY Despite no major Kovid-related restrictions on movement, the number of retail buyers was lower in the quarter.
In the first quarter, the average selling price (ASP) of MediaTek-based smartphones was 51% at $ 174 (Rs 13,472), while Qualcomm recovered 28% with ASP at $ 244 (Rs 18,892). .
Shaomi Shipments declined 18% YoY in 1Q22 but continued to lead. The online channel is dominated by 32% shares (including sub-brand POCO). In the 5G segment, Xiaomi has moved to the second slot with volume drivers like the MI 11i series and the Redmi Note 11T.
Samsung The second slot recovered by registering a 5% YoY drop in 1Q22. The opening quarter of the Galaxy S22 series has seen a strong demand for impressive pre-bookings, especially on offline channels. It also maintains its lead in the 5G segment with 29% share, the main models being Galaxy M32 and Galaxy A22.




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