With its latest move, Facebook has made it clear that the company will focus on short-video formats. Reels Moving forward. Walk that way, Instagram Has now announced that it is discontinuing support for its standalone app for IGTV. According to TechCrunch, the company will remove the app from the App Store next month. The move comes months after the meta-owned platform merged IGTV video concepts and feed videos into a single entity called Instagram Video. “We will focus on keeping all the videos in the original Instagram app. We believe this will make it easier for people to access all of these features and capabilities in the main app, and are excited to continue streamlining and improving videos on the main Instagram app in the coming months. “Read the company’s blog.
Also, the company is coming up with features like a full-screen viewer and the option to mute silently. Instagram is also working to create a way to share your videos, integrate creation tools and offer new ways to discover content. The platform will also begin testing a new advertising experience, which will allow creators to monetize their relay display ads. Income from advertising will be in addition to the bonus.
For those who don’t know, videos posted to the feed can now be up to 60 minutes long. Prior to the change, the length was reserved for IGTV videos only, and users had to leave the original application to watch those videos.
Users can now upload videos up to 60 minutes by tapping ‘+’ on the top right of the home page. The video preview on the main page is now 60 seconds long and the preview is limited to 15 seconds if it qualifies as an ad.