Panasonic Entertainment And Leica Has announced that they will work together to develop new technology and solutions for the camera Collaboration – called L Square – uses two “Ls” from two companies, “Leica” and “Lumix”.
Both companies will integrate technology and know-how into new camera and lens products and next-generation software, and create technologies and solutions. Under the partnership, both companies will use Leica’s optical and imaging technology and Panasonic’s video and digital technology to provide new solutions.
The two companies will jointly invest in new technologies that could be incorporated into camera and lens products. Further, they will incorporate each other’s Leica and jointly developed technologies Lumix Products to further enhance their product capabilities
“We’ve been working with Panasonic for many years in a spirit of partnership and trust, and their vast expertise is undeniable. To deepen our ability to create solutions, “said Matthias Hersh, CEO of Leica Camera AG.
Leica and Panasonic have been working together in one form or another since August 2000. Initially, the companies signed a cooperation agreement for the lens of digital, and audio-visual equipment. In 2001, it was decided to cooperate in the digital camera sector as well. Since then, the companies have continuously expanded their technical cooperation.