OnePlus Mobile World Congress has announced its roadmap for the sidelines of 2022. Pete Lau, Founder of OnePlus and Chief Product Officer of Oppo; Chris Shoe, Vice President, Head of Product Strategy and Collaboration with OnePlus and Oppo; And Gary Chen, head of OS products; Talked about the company’s plans for the year. Pete called 2021 the most successful year in the history of the OnePlus brand. “One of the key turning points for the OnePlus brand last year was our integration with Oppo. OnePlus is now an independent sub-brand. OppoEnjoying a symbiotic relationship where two brands empower each other in different ways, ”added Pitt. Here the company says that 2022 and many more will be the main focus area.
OnePlus 10 Pro Get started
OnePlus says the company has made a strong start with the launch of the OnePlus 10 Pro in China. The phone is said to be OnePlus’ fastest-selling smartphone on several Chinese e-commerce platforms. OnePlus 10 Pro will launch in North America, India and Europe by the end of March 2022.
New retail model in India
OnePlus will launch a new retail model in India in 2022 The new retail model aims to enhance the integration between the company’s online and offline sales systems “This new model will allow our customers in India to order a product online and instantly pick up the product mentioned in a retail store and enjoy the services offered by our offline channels – like the OnePlus store members set up the product for you. While not allowing customers to quickly acquire OnePlus devices, we’re sure it will increase satisfaction for OnePlus products across the board, “the company says.
Expanding to new markets
OnePlus’s main markets are India, USA, Europe and China. In 2022, OnePlus plans to explore new markets. The company will expand its product lineup in Mexico and Canada, launching products across a range of price points. OnePlus entered Mexico in 2020, this year it plans to enter South America. The company added that it will continue to expand its presence in Asia, North Africa and the Middle East.
OnePlus’s successful partnership with the legendary camera maker Hasselblad
In 2021, OnePlus announced its partnership with camera maker Hasselblad for the OnePlus 9 series phones. The company says that this tie-up has paved the way for Oppo to develop a strategic partnership and increase the value of products of both brands. Similarly, OnePlus will have access to Oppo’s R&D resources and technologies that users will see on future OnePlus devices.
Focus on getting out of the camera, including charging and performance improvement
The company says that in 2021, it is focused on creating a “truly premium camera experience”. This year, it is expanding the focus beyond the camera to include charging and performance improvements. “Performance and charging make the OnePlus two fundamental pillars of a fast and smooth experience, both consistently a strength of the OnePlus products and you have consistently championed the importance of both,” the company says. OnePlus plans to benefit from its integration with Oppo here. “Integration with Oppo has given OnePlus access to an array of innovative technologies for both performance and charging that will dramatically improve the performance of future OnePlus devices,” the company added.
OxygenOS And ColorOS Will continue to evolve in the same codebase
As previously confirmed, OxygenOS and ColorOS will feature independent brands. The company said the course was based on feedback from its community. However, OxygenOS and ColorOS will continue to be developed on the same codebase, which, according to the company, will allow for faster updates and better build quality.