The brand is popular for making statement pieces for skiing, surfing, swimming and going inside. It all started in the 80s with the technicolor of Chamonix, founded by sports filmmaker and professional skier Thierry Donard. Her bold design – a combination of bold prints and high-performance materials with color – was worn by the world’s best athletes who pushed the boundaries of mountains and seas in search of the perfect moment.
The couple’s investment in Priyanka Chopra’s official team handle was announced on Instagram. The post reads, “Priyanka Chopra and Nick Jonas as an entertainment power couple. But they are also interested investors. Today, they are announcing their first investment in a fashion company, luxury ski brand, Perfect Moment. In addition to supporting the brand to an undisclosed amount, they will support it by starring in advertising campaigns, designing capsule collections and highlighting the Perfect Moment on Instagram, where they have more than 113 million followers. The investment reflects the couple’s growing ambitions as investors, as well as their huge impact on turning a particular brand into a family name. “@Fastcompany.
The couple will help support the brand by featuring it in its advertising campaigns and designing a capsule collection for it.
Priyanka already owns a skincare brand, Anomaly and an Indian restaurant in New York, known as Sona. Nick owns a tequila brand ‘One Villa’.