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Real radio (TWS) In the first quarter of 2022, the earphone market in India grew by 66% year-on-year A new report by Counterpoint claims that domestic brands were able to outperform Chinese manufacturers by offering higher price offers. The report further states that aggressive celebrity approvals and local production have also contributed to the growth of the market.
How did the Indian brands offering TWS earbuds perform in the first quarter of 2022?
According to the report, Indian brands dominated the TWS earbud market in Q1 2022, gaining 72 per cent share compared to 57 per cent last year (first in 2021). The top five positions were dominated by domestic brands and the boat led the market with 34 percent share, Noise It followed and occupied the second position with 8% market share it maintained since last quarter. Bolt audio It has risen to the third position with 6 percent share. However, in Q1 2022, ten new brands were introduced for TWS earphones, and domestic production fell 14 percent compared to Q1 2021. Eighty percent of these audio products were sold online Flipkart Outlet lead.
More details on the performance of Indian brands in Q1 2022
Boats backed by new launches, celebrity approvals and promotions are at the top of the market for the eighth consecutive quarter. The most popular boat TWS earbud was the Airdopes 131 which is 32 percent of the brand line.
Various sales activities and a new version of the affordable VS series have helped Noise take second place with a 214% YoY increase in shipments. Noise airbeds Becoming the company’s best-selling TWS model has made 38% of the brand’s entire line smaller.
Bolt Audio targets low-cost customers and is slowly evolving its TWS products so that shipments grow 266 percent year-over-year and rise to third place with seven percent market share. The report noted that Bolt played a key role in Amazon Great Republic sales.
Ptron’s entry-level price range, which is around Rs.1000, has helped the brand to rise to the fourth position with 5% market share. Low prices, housing and a wide range of options have accelerated the expansion of the brand. Finally, The real me It ranks fifth with 4% market share, and models like Realme Buds Air 2 and Buds Q2 Neo helped.
Q1 2022 Top Emerging Brands
Another indigenous brand Mivi has maintained its position in the top 10 with its low cost devices. Oppo’s Enco Buds, a budget variant Enco W11 and a mid-range model Buds Air 2 have helped the Chinese brand grow 365 percent. Moreover, OnePlus The Buds Z model has added the Buds Z2 to its mid-priced TWS line after being a big hit.
Among the elite brands, Apple topped the list with the release of AirPods 3 None of the top five luxury brands have been able to maintain their position due to their cheap and unique design. In addition, another only online local brand Truck It also increased its shipments by 75 percent YoY. Entry-level products, with the approval of new models launched every quarter, have helped the company climb higher.
Google Google recently launched the Pixel Buds Pro on the first day of the I / O 2022 event. Google’s new TWS earbuds will be powered by a custom 6-core audio chip and will have ANC. However, there is no word on whether Google Pixel Buds Pro will arrive in India.
How did the Indian brands offering TWS earbuds perform in the first quarter of 2022?
According to the report, Indian brands dominated the TWS earbud market in Q1 2022, gaining 72 per cent share compared to 57 per cent last year (first in 2021). The top five positions were dominated by domestic brands and the boat led the market with 34 percent share, Noise It followed and occupied the second position with 8% market share it maintained since last quarter. Bolt audio It has risen to the third position with 6 percent share. However, in Q1 2022, ten new brands were introduced for TWS earphones, and domestic production fell 14 percent compared to Q1 2021. Eighty percent of these audio products were sold online Flipkart Outlet lead.
More details on the performance of Indian brands in Q1 2022
Boats backed by new launches, celebrity approvals and promotions are at the top of the market for the eighth consecutive quarter. The most popular boat TWS earbud was the Airdopes 131 which is 32 percent of the brand line.
Various sales activities and a new version of the affordable VS series have helped Noise take second place with a 214% YoY increase in shipments. Noise airbeds Becoming the company’s best-selling TWS model has made 38% of the brand’s entire line smaller.
Bolt Audio targets low-cost customers and is slowly evolving its TWS products so that shipments grow 266 percent year-over-year and rise to third place with seven percent market share. The report noted that Bolt played a key role in Amazon Great Republic sales.
Ptron’s entry-level price range, which is around Rs.1000, has helped the brand to rise to the fourth position with 5% market share. Low prices, housing and a wide range of options have accelerated the expansion of the brand. Finally, The real me It ranks fifth with 4% market share, and models like Realme Buds Air 2 and Buds Q2 Neo helped.
Q1 2022 Top Emerging Brands
Another indigenous brand Mivi has maintained its position in the top 10 with its low cost devices. Oppo’s Enco Buds, a budget variant Enco W11 and a mid-range model Buds Air 2 have helped the Chinese brand grow 365 percent. Moreover, OnePlus The Buds Z model has added the Buds Z2 to its mid-priced TWS line after being a big hit.
Among the elite brands, Apple topped the list with the release of AirPods 3 None of the top five luxury brands have been able to maintain their position due to their cheap and unique design. In addition, another only online local brand Truck It also increased its shipments by 75 percent YoY. Entry-level products, with the approval of new models launched every quarter, have helped the company climb higher.
Google Google recently launched the Pixel Buds Pro on the first day of the I / O 2022 event. Google’s new TWS earbuds will be powered by a custom 6-core audio chip and will have ANC. However, there is no word on whether Google Pixel Buds Pro will arrive in India.
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