YouTube’s creative entrepreneurs contributed Rs 6,800 crore to the Indian economy in 2020: Report

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YouTube maker ecosystem contributes Rs 6,800 crore to Indian GDP, according to a new report from Independent Consulting The Oxford Economy. According to the report, the Google-owned online video platform will support 6,83,900 full-time equivalent jobs in India by 2020.
For those who don’t know, the term creative entrepreneur is meant for YouTube creators who have at least 10,000 subscribers to their largest channel and for creators who have fewer subscribers who are funded directly from YouTube, raising funds from other sources through their YouTube videos and / or permanently other Hires people. To support their YouTube activities.
The report claims that YouTube has become an important tool for small and medium-sized businesses (SMBs). “Through their own channel, through targeted advertising or just watching YouTube content, businesses have successfully increased sales and connected with customers,” the report said.
“More than ever before, YouTube has become a valuable resource during the COVID-19 epidemic, providing a valuable lifeline to Indian citizens and businesses in times of isolation and social disruption. 69% of users say YouTube is a reliable source of information since the onset of the epidemic.” Furthermore, in both personal and professional lives, YouTube enables Indians to acquire a wide range of skills and knowledge – to save money, qualify or even jump into a career, “the report said.
Talking about the economic contribution of YouTube, Ajay VidyasagarRegional Director, APAC, YouTube Partnership “We are delighted to see the real impact and impact that YouTube has had on the creative economy in India. The country’s creator economy is likely to emerge as a soft power influencing economic growth, job creation and even cultural influences. As our creators and artists create next-generation media companies that are connecting with a global audience, their impact on the overall success of the economy will only continue to accelerate. We are laser-focused on providing an open, inclusive and responsible platform for millions of Indians who have returned to YouTube to develop new skills, discover their passions, hone their talents and grow their business. ”




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